About Us

Irina Safina - The mind behind the brand

Introducing Irina, the visionary founder of Exotica—a premium brand of pole dance shoes that perfectly blends style with performance. With an impressive competitive background, Irina earned second place at the Latvian Championship and secured third place at the Russian Kazan Championship. Her deep passion for dance not only fuels her athletic prowess but also serves as the cornerstone of her artistic inspiration. Drawing on years of experience and a relentless drive for excellence, Irina has transformed her competitive journey into a thriving business that celebrates the beauty and strength of pole dance. Under her leadership, Exotica continues to empower dancers around the world by providing footwear that supports every graceful move and bold expression on the pole.

Exotica - By Dancer for Dancers

Exotica was born from a dancer’s dream—a dream to create shoes that didn’t just support movement, but ignited passion, energy, and beauty in every step. As a professional dancer, I understood deeply the unique demands of performance footwear. But more than that, I wanted something that would truly shine—not just in terms of design, but in the way it made a dancer feel. I envisioned shoes that could light up the stage, capture attention, and most importantly, spark something inside the dancer. Every pirouette, every leap, every turn needed to be a statement, a reflection of the dancer’s soul. I wanted footwear that was as captivating as the performance itself—bold, bright, and unforgettable. Thus, Exotica was born. The name itself is inspired by the exotic beauty of dance, where every style, every movement, and every dancer brings something unique and captivating to the world. I wanted to design shoes that would echo this same vibrancy and spirit—footwear that would make a dancer not just perform, but shine, both on stage and in their hearts. Our slogan, “We Shine You Up,” is more than just words—it’s a promise. A promise that when you wear Exotica, you don’t just move; you light up the room, the stage, and the hearts of everyone who watches. Our shoes are crafted to embody the energy and passion that every dancer carries with them, turning every step into a radiant expression of art. Exotica isn’t just about looking beautiful—it’s about feeling powerful, unstoppable, and alive. Each design is infused with boldness, elegance, and grace, created for dancers who want to stand out and make an impact. Our shoes are made for those who dare to shine, who are ready to captivate the world with their movement, their energy, and their light. At Exotica, we don’t just create shoes. We create sparks that will burn bright and keep you glowing, on and off the stage.